Cover Story: Fired Up

The gray market continues to be a hot topic in the dental industry. Mentor shares how dental manufacturers are fired up and firing back to protect their reputation, their dentist customers, and patients at large. By Courtney Farmer

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Our Bloggers

  • READ BLOGJoseph Skillin

    With a background in writing and public speaking, Joe Skillin specializes in motivational dynamics and high-impact marketing and communications. Owner of Skillin Marketing and founder of The Center for Motivation and Achievement in Washington, D.C., he has led motivational workshops for corporate clients and served as a consultant for Schick Technologies, Hiossen, Biolase and others. A keen dental industry strategist, Skillin shares motivational insights through his blog for Mentor and work with Aurora (, an Atlanta-based firm specializing in inspirational seminars and workshops.

  • READ BLOGJoe McGonigal

    Joe McGonigal is co-founder of SCC Partners, a coaching and consulting firm that helps sales professionals and organizations initiate new opportunities and sales growth. As a former sales manager, front line producer and sales leader for Patterson Dental, he brings unique perspective to Mentor. Armed with SCC Partners' full suite of resources, McGonigal uses his wealth of experience to help catapult dental sales representatives to the next level in their careers — and he does so by fostering an environment that encourages a commitment to growth and a willingness to face challenges.

Latest Blog Posts

  • Insights From a Dental Sales Veteran with John O’Connor

    Summer’s over and we hope it’s been enjoyable for you. With the renewed focus on business that always reappears after Labor Day, this is the perfect time to learn from the sales and sales leadership experience of a highly respected dental industry veteran. John O’Connor will share his perspective on many facets of the dental […]


  • Always Room For A Craftsman

    Earlier this year, I wrote a post about the growing concerns I hear from reps about how much the dental industry is changing. Corporate dentistry is playing a bigger role in the market and many of those organizations ‘buy’ very differently. Not only is it more difficult to identify and connect with decision makers in […]


  • 6 “Essentials” Companies Need From Their Leaders

    Has the strength of corporate leadership ever been more important? Change and transformation are extreme. Competition is smarter and bolder. But here’s another factor that may be the most important of all. This could be labeled the “age of uncertainty.” The world of business is less predictable than at any time I can remember. There […]